Emma Ralphs is a strategist and copywriter at Butterfly Cannon, an independent, award-winning, sustainably-focused brand design agency, headquartered in London, specializing in aspirational brands across the world. Emma wrote an article, “From Tacky to Trendsetting: How to Create Covetable Brand Merch,” based on her research experience and work done for the exceptional Johnnie Walker merch campaign. 

Emma’s based in London as well, she’s an English lit grad from the University of Leeds, and she has always had an interest in the power of words and the power of stories. Since starting at Butterfly Cannon, she has worked across a portfolio of premium global and start-up clients in food and drink, lifestyle, health and wellbeing, and education.

At Butterfly Cannon, Emma is a go-to for figuring out what a brand's unique story is and then how to tell it as powerfully and beautifully as possible.

Join us as we chat with Emma about the art of making merch memorable!

Here are some additional blog resources to help you manage your team: